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18 brand astras

Kapoor, Jagdeep

18 brand astras using brand abilities as weapons for CRISP brand building - New Delhi Response Books 2003 - 134p. 19cm.

ISBN: 9780761996569

Subjects--Topical Terms:
Customer Relations
Branding
Brand name product
Marketing

Dewey Class. No.: 658.827 / KAP

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18 brand astras