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International marketing research

Kumar, V.

International marketing research - New Delhi Pearson education 2000 - xix, 448p. 24cm.

ISBN: 9788178089331

Subjects--Topical Terms:
Data analysis
Export market
International environment
Marketing research process
Secondary data research
Primary data research
Primary data research
Survey research
Scale development
Sampling
Questionnaire design

Dewey Class. No.: 658.848 / KUM

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International marketing research