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Mastering marketing

Mastering marketing the complete MBA companies in marketing - New Delhi Pearson education 1999 - ix, 342p. 24cm. - Financial times .

ISBN: 9788178088860

Subjects--Topical Terms:
Direct selling
21st century marketing
Competitive analysis
brand strategy
Advertising
Sector marketing
Sector marketing
international marketing
Marketing media

Dewey Class. No.: 658.802 / MAS

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Mastering marketing