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International marketing strategy

Doole, Isobel

International marketing strategy analysis, development and implementation - 2nd. - London Thomson 2006 - xix, 572p. 24cm.

ISBN: 9788131500309

Subjects--Topical Terms:
International Market Research
Export Marketing
International Trading Environment
Globalization
Market Entry Strategies
International product Management
International product Management
Pricing

Dewey Class. No.: 658.848 / DOO

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International marketing strategy