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International marketing research

Craig, C. Samuel

International marketing research - 2nd. - New York John Wiley 2000 - xxii, 425p. 24cm.

ISBN: 9971513862

Subjects--Topical Terms:
Marketing Information
Export Marketing
Global Environment
Secondary Date Sources
Data collection Techniques
Instrument Design
Instrument Design
Multi Country Data

Dewey Class. No.: 658.848072 / CRA

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International marketing research