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Marketing research

Churchill, Gilbert A.

Marketing research methodological foundation - 8th. - London Thomson 2002 - xxvi, 1006p. 25cm.

ISBN: 9789812548719

Subjects--Topical Terms:
Secondary Data
Organizational Flexibility
Problem Definition
Research Process
Collecting the Data
Data Analysis
Data Analysis
Statistical techniques
Research Report

Dewey Class. No.: 658.83 / CHU

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Marketing research