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International marketing

Cateora, Philip R.

International marketing - 10th. - New Delhi Tata McGraw-Hill 2001 - xxiii, 721p. 28cm.

ISBN: 9780070435582

Subjects--Topical Terms:
Export Marketing, International Business Enterprise, Intercultural Communication, Global Market, Cultural Environment, Marketing Research, International Marketing

Dewey Class. No.: 658.848 / CAT

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International marketing