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How to turn advertising expenses into investments

Jones, John Philip

How to turn advertising expenses into investments 20 signposts to greater efficiency - New Delhi Pearson 2005 - xvii, 328p. 25cm.

ISBN: 9788129707154

Subjects--Topical Terms:
Advertising Matter
Advertising Strength
Mature Markets
Advertising Budget
Advertising Media
Functional Performance
Functional Performance
Qualitative Research

Dewey Class. No.: 659.1 / JON

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How to turn advertising expenses into investments