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International marketing

Cateora, Philip R.

International marketing - 12th. - New Delhi Tata McGraw-Hill 2005 - xxxiii, 697p. 28cm.

ISBN: 9780070598799

Subjects--Topical Terms:
International Marketing Channels
Export Marketing
International Business Enterprise
Intercultural Communication
Global Market
Cultural Environment
Cultural Environment
Marketing Research

Dewey Class. No.: 658.848 / CAT

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International marketing