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Consumer behavior

Hawkins, Del I.

Consumer behavior building marketing stratergy - 9th. - New Delhi Tata Mcgraw-Hill 2004 - xxvi, 790p. 25.5cm. CD

ISBN: 9780070531437

Subjects--Topical Terms:
Motivation
Emotion
American society
Market analysis
Market survey

Dewey Class. No.: 658.83420973 / CON

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Consumer behavior