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Consumer behavior

Schiffman, Leon G.

Consumer behavior - 8th - New Delhi Pearson Education 2004 - xxiv, 587p. 25cm

ISBN: 9788129701978

Subjects--Topical Terms:
Consumer influence
Motivation research
Market Segment
Consumer behavior
]Consumer attitude
Consumer learning
Consumer learning

Dewey Class. No.: 658.8342 / SCH

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Consumer behavior