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Brands in the balance

Drawbaugh, Kevin

Brands in the balance meeting the challenges to commercial identity - New Delhi Pearson Education 2001 - viii, 278p. 24cm

ISBN: 9798178084397

Subjects--Topical Terms:
Yahoo
Brand choice
Product
Coca-cola

Dewey Class. No.: 658.827 / DRA

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Brands in the balance