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Brand positioning

Sengupta, Subroto

Brand positioning strategies for competitive advantage - 2nd - New Delhi Tata Mcgraw - hill 2005 - xiv, 297p. 23cm.

ISBN: 9780070581593

Subjects--Topical Terms:
MANAGEMENT
MARKETING
SALES PROMOTION
PRODUCT CLASS

Dewey Class. No.: 658.827 / SEN

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Brand positioning