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Interactive services marketing

Fisk, Raymond P.

Interactive services marketing - 3rd. - Boston Houghton Mifflin co. 2008 - xxiv, 276p. 25cm.

ISBN: 9780618641802

Subjects--Topical Terms:
MARKETING
MANAGEMENT MARKETING
MANAGEMENT
MARKETING SERVICES

Dewey Class. No.: 658.8 / FIS

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Interactive services marketing