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Best practice cases in branding

Keller, Kevin Lane

Best practice cases in branding lessons from the world's strongest brands - 3rd - Delhi Pearson Education 2008 - [viii],382p. 24cm

ISBN: 9788131721155

Subjects--Topical Terms:
Use of brands and trademarks
General management
Management of marketing
Sales promotion

Dewey Class. No.: 658.827 / KEL

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Best practice cases in branding