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Marketing research

Malhotra, Naresh K.

Marketing research an applied orientation - 5th. - New Delhi Dorling Kindersley (India) 2009 - xxxi, 914p. 28cm.

ISBN: 9788131723173

Subjects--Topical Terms:
MARKET RESEARCH
MANAGEMENT
MARKETING MANAGEMENT

Dewey Class. No.: 658.83 / MAL

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Marketing research