Wayamba University Library Network

Customer satisfaction research management

Allen, Derek R.

Customer satisfaction research management a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organization - New Delhi Persons Education 2005 - xv, 248p. 24 cm.

8129711346 9788129711342


Sales Promotion
Customer feedback
Management
Customer Relation
Marketing research
Consumer satisfaction

658.812 / ALL

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