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Strategic marketing

Cravens, David W.

Strategic marketing - 6th ed. - Boston Irwin/ McGraw-Hill 1982 - xvi,752p. 24cm - The irwin / mcgraw-hill series in marketing .

ISBN: 0070275432

Subjects--Topical Terms:
General Management
General topics of marketing management
Management of distribution

Dewey Class. No.: 658.802 / CRA

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Strategic marketing