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Service management and marketing

Gronroos, Christian

Service management and marketing a customer relationship management approach - 2nd. - New York John Wiley & sons 2000 - x, 394p. 24cm.

ISBN: 9812531432

Subjects--Topical Terms:
Management
Custom service
Service industries
Marketing management

Dewey Class. No.: 658.8 / GRO

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Service management and marketing