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Advertising management

Mathur, U.C.

Advertising management text & cases - 2nd. - New Delhi New Age International pvt ltd 2002 - xviii, 334p. 24cm.

ISBN: 8122415946

Subjects--Topical Terms:
ADVERTISING
PUBLIC RELATIONS
BUSINESS COMMUNICATION

Dewey Class. No.: 659.11 / MAT

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Advertising management