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Planning for power advertising

Halve, Anand Bhaskar

Planning for power advertising a user's manual for students and practitioners - New Delhi Response books 2005 - 260p. 24cm

ISBN: 0761933549

Subjects--Topical Terms:
Public relations
Business communication
Advertising competition
Management communication
Marketing segment

Dewey Class. No.: 659.1 / HAL

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Planning for power advertising