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Principles of marketing

Kotler, Philip

Principles of marketing - 7th ed. - New Delhi: Prentice-Hall of India, 1997 - xvii, 766p.; 28cm.

ISBN: 8120310772 9788120310773

Subjects--Topical Terms:
Marketing
Marketing research
Information systems

Dewey Class. No.: 658.8 / KOT

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Principles of marketing