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Advertising and marketing

Kuegler, Thomas J.

Advertising and marketing - 3rd. - New Delhi Prentice-Hall 2000 - xxiv, 536p. 23cm.

ISBN: 8120317181 9788120317185

Subjects--Topical Terms:
Design concept
E-mail marketing
Internet
Web psychology
Web advertising

Dewey Class. No.: 658.8002854678 / KUE

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Advertising and marketing