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The fundamentals and practice of marketing

Wilmshurst, John

The fundamentals and practice of marketing - 3rd ed. - New Delhi: Viva Books Private Limited, 1999 - viii, 324p.; 24cm.

ISBN: 8176490792

Subjects--Topical Terms:
Marketing management
Marketing research
Selling
International marketing

Dewey Class. No.: 658.8 / WIL

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The fundamentals and practice of marketing