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Integrated advertising promotion and marketing communications

Clow, Kenneth E.

Integrated advertising promotion and marketing communications - 3rd - New Jersey Pearson Education 2007 - xxxiii, 515p. 28cm

ISBN: 0131866222

Subjects--Topical Terms:
ADVERTISING AND PUBLIC RELATIONS
ADVERTISING

Dewey Class. No.: 659.1 / CLO

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Integrated advertising promotion and marketing communications