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New products management

Crawford, C. Merle

New products management - 5th ed. - Chicago: IRWIN, 1996 - xxix, 508p. 24cm. - The Irwin series in marketing .

ISBN: 0256187789

Subjects--Topical Terms:
Production research and cevelopment
Management of production

Dewey Class. No.: 658.575 / CRA

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New products management