Building strong brands
Aaker, David A.
Building strong brands - London Free Press 1996 - ix, 380p, 24cm.
0743232135
SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
MANAGEMENT
USE OF BRANDS AND TRADEMARKS
658.827 / AAK
Building strong brands - London Free Press 1996 - ix, 380p, 24cm.
0743232135
SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
MANAGEMENT
USE OF BRANDS AND TRADEMARKS
658.827 / AAK