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Creating powerful brands in consumer, service and industrial markets

Chernatony, Leslie de

Creating powerful brands in consumer, service and industrial markets - Oxford: Butterworth Heinemann, 1999 - xv, 430p.; 23cm.

ISBN: 0750622407

Subjects--Topical Terms:
Management
Uuse of brands and trademarks
Sales promotion market
Marketing

Dewey Class. No.: 658.827 / CHE

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Creating powerful brands in consumer, service and industrial markets