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B2B brand management

Kotler, Philip

B2B brand management - New York Springer 2006 - xvi, 357p. 25cm.

ISBN: 9783540253600

Subjects--Topical Terms:
MANAGEMENT
MANAGEMENT OF MARKETING
SALES PROMOTION
USE OF BRANDS AND TRADEMARKS

Dewey Class. No.: 658.827 / KOT

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B2B brand management