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Marketing communications :

Smith, P.R.

Marketing communications : an integrated approach - 4th. - London: Kogan Page, 1993 - xvi, 696p.; 26cm.

ISBN: 8175542888 9788175542884

Subjects--Topical Terms:
Marketing management
Media
Advertising
Direct marketing
International marketing

Dewey Class. No.: 658.802 / SMI

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Marketing communications :