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Key concepts in marketing

Sutherland, Jonathan

Key concepts in marketing - New York: Palgrave Macmillan, 2004 - ix, 310p.; 22cm.

ISBN: 140391527X 9781403915276

Subjects--Topical Terms:
Marketing
Marketing key word
Marketing dictionary

Dewey Class. No.: 658.8 / SUT

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Key concepts in marketing