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Data mining techniques for marketing sales and customer relationship management

Berry, Michael J.A.

Data mining techniques for marketing sales and customer relationship management - 2nd - New Delhi Wiley 2004 - xix, 643p. 23cm.

ISBN: 8126505176

Subjects--Topical Terms:
DATA FILES AND DATABASES

Dewey Class. No.: 005.74 / BER

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Data mining techniques for marketing sales and customer relationship management