Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen.

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Material type: Text

TextPublication details: New Delhi Tata McGraw-Hill 2002.Description: xix, 245 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Lending Materials	Main Library Lending Section	Lending Collection	658.8DEB (Browse shelf(Opens below))	Available		37960
Lending Materials	Makandura Library Lending Section	Lending Collection	658.8 DEB (Browse shelf(Opens below))	Available		69363

" American marketing association."

Includes bibliographical references (p. 231-233) and index.

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