Bearden, William O. <br/><br/>
Marketing  principles & perspectives 

 - 3rd ed. 
 - Boston  McGraw Hill  2001 
 - xxxvii,596p.  27cm 
 - McGrew -Hill  series in  management .
<br/><br/><label>ISBN: </label>0072322977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEA